Joaquín Cestino Castilla, Assistant Professor, is affiliated to the Centre for Family Entrepreneurship and Ownership (CeFEO) and the Media, Management and Transformation Centre (MMTC) at Jönköping International Business School, Sweden. His research interest focuses on the interaction that takes place between entrepreneurship and its environments, particularly under conditions of resource constrains and adversity. His research has received accolades by the Academy of Management, the European Media Management Association, and the International Symposium of Media Innovations. Joaquin has an extensive experience in the industry and remains engaged with practitioners in his academic activities.