EE Roles: Shaping
Between initial triggering and eventual venture creation outcomes, creative agents can use available external enablers to their emerging ventures’ benefit in any number of ways at different points during the venture creation journey (McMullen & Dimov, 2013). We conceptualize this influence as the shaping role, which has three different manifestations. First, enablers can help shape the emerging venture’s product or main market offering, as when new technology allows adding entirely new functionality (von Briel et al, 2018). Second, enablers can help shape the venture itself. Third, external enablers can shape the venture creation process without leaving visible traces on the venture or the market offering that eventuates.